Before You Start Writing:
- Read up on the companies you are interested in.
- Check their website for descriptions of the company vision, culture and perspective.
- Read through their LinkedIn pages.
- Google them for recent news clips and goings on.
- Talk to people who already work there and find out what the work culture is like.
- Take personal inventory
- How do you work best?
- What are your core values?
- What would they have to offer you for you to accept on the spot?
- What are your deal breakers and “non-negotiables”?
- What do you want to learn from this potential work experience?
Dat Gum Start Writing
- Use descriptors from your personal inventory to connect to the company vision, mission and values
- Drop in a line about what they are doing currently that is exciting to you*
*If you can’t find something in your personal inventory that resonates with the company culture and vision/mission, it’s probably not a fit. MOVE ON
Tell em Something They Don’t Know
- Don’t – use your cover letter to repeat everything you bulletted in your resume. BORING.
- Do – provide some information that didn’t fit on your resume but shows a bit of your personality or passion for what they do. Be creative here and show them something they won’t get from anyone else. I once got an interview because I listed watching SpongeBob as one of my favorite pastimes. BEING DIFFERENT IS GOOD.